ADVERTISING AND MARKETING

• directed invention of the McDonald’s Happy Meal (originally the Fun Meal)
• specialized in new product introduction and restaurant promotion
•  helped introduce McDonald’s Big Mac and Egg McMuffin
• directed marketing for three fast food chains that were acquired by Taco Bell; maintained a consistent record of double-digit annual sales increase for various restaurants over a period of 6 years
•  introduced America to the breakfast burrito, helping Taco Villa become the first taco chain to serve breakfast
• helped What-A-Burger introduce breakfast and desert
•  helped Southwest Airlines open their first markets outside Texas and Okla.
• directed marketing for Haggar Slacks during their entry to leisure suits, sport coats, women’s apparel, and young men’s slacks; tripled their adv. budget; 
• managed Haggar’s first network TV campaign
• founded an advertising agency that won more awards than any other in Dallas
• Managed the transition of The Richards Group from design studio to advertising agency
• awards include Addy, POPI, Creative Arts Annual, Dallas Tops Best of Show, AAAA Hall of Fame, Effie (for efficiency, American Marketing Assoc.), and Gaspar (American Cancer Society)